Product Discovery
Great products start with great foundations. Our Product Discovery process helps you define, validate, and refine your product vision before development begins—saving time, reducing risks, and ensuring market fit.
Turn ideas into market-ready solutions with product discovery
Before you start building, make sure you’re heading in the right direction. Our Product Discovery process gives you the clarity, insights, and validation needed to create a product that truly meets user needs—while avoiding costly missteps. Here's what you gain:
Clarity on your product vision
Define goals, challenges, and key success metrics.
User & market insights
Understand customer needs and market trends.
Validated prototypes
Test before you build to reduce risk and optimize UX.
A clear roadmap
Prioritized features and a strategic plan for development.
of digital products that go through a detailed Product Discovery phase achieve market success.
How our product discovery journey works
Our process is a clear, step-by-step approach designed to ensure your product is viable, user-friendly, and technically feasible before we dive into development. Here’s how we make it happen.
Step 1: Identify challenges
We pinpoint core user challenges through research:
- Conducting surveys and interviews
- Identifying pain points to solve
Step 2: Understand your users
We analyze user behavior, preferences, and needs:
- Studying user patterns and feedback
- Defining target audience personas
Step 3: Generate bold ideas
We brainstorm creative solutions with cross-functional teams:
- Facilitating ideation workshops
- Gathering diverse perspectives for innovation
Step 4: Prototype
We create prototypes or MVPs and test with real users:
- Developing early models for feedback
- Observing user interactions and refining the concept
Step 5: Product Vision
We finalize the product vision and create a roadmap:
- Integrating all learnings into the product vision
- Mapping out next steps for full development
Live-Streaming and Sports Mobile App
iuSports needed a high-performance mobile app to deliver seamless live-streaming and video editing features across iOS and Android. We provided the team to develop the app using React Native, optimizing it for smooth navigation, fast load times, and lag-free video playback.

Why partner with us
NPS Score
Team Members
Client
Retention Rate
Countries
Check out our latest blogs
Stay informed with our blog posts about business insights, tech, events, and more.
FAQs
Find answers to commonly asked questions about our services and solutions.
Contact us for more information.
Product Discovery at Thaloz is the phase where we define, validate, and refine your product vision before development. It ensures that your product is viable, user-friendly, and technically feasible. By investing time upfront, you reduce risks, avoid costly mistakes, and ensure market fit.
Our process is a structured, step-by-step approach that includes:
- Deep Dive & Research: We analyze your business, audience, competition, and gather insights.
- Ideation & Prototyping: We create wireframes, prototypes, and validate designs through user feedback.
- Technical Discovery & Feasibility: We assess the technical aspects, risks, and ensure scalability.
- Roadmap & Next Steps: We deliver a clear roadmap with prioritized features and timelines for development.
You will gain:
- Clarity on your product vision: Define goals, challenges, and success metrics.
- User & market insights: Understand customer needs and market trends.
- Validated prototypes: Test before you build to reduce risks and optimize user experience.
- A clear roadmap: Strategic plan and prioritized features for development.
The cost varies depending on the scope of work and complexity of your product. We offer customized solutions based on your unique needs. Reach out to us for a tailored quote.
After Product Discovery, you’ll have a clear roadmap, validated prototypes, and a technical blueprint to guide the development phase. Thaloz will align teams and set a timeline for the next steps in building your product.
Thaloz works with a wide range of industries, including technology, healthcare, finance, sports, and more. Our expertise spans diverse sectors, ensuring we can cater to your specific needs.